Structured data
2 minutes of reading
Structured data is a special data format that allows a website's content to be described and coded in a way that is readable by search engines. As a result, search engines can better understand the site's content and better index it, resulting in better visibility of the site in search results
Latest job offers
No job offerts found
Structured data is a way to describe a website/web application, allowing search engine robots to better understand the content being viewed. Structured data is playing an increasingly important role in SEO, and its proper implementation can significantly improve CTR in organic search results. Below you will find basic information about structured data and the practical use of this technology in IT projects.
Structured data, schema org, schema markup
Structured data on the website is a concept closely related to the issue of "rich results", which means additional information about a given url, visible in search results. As an example, consider the search results for the phrase "apple pie", shown in the screenshot below.
As you can see, Google didn't just display the title and description meta tags in this case, as in most searches. Besides the two basic meta tags, the SERP also shows the recipe's rating, the number of votes and the time it took to prepare the dish. It is structured data that is responsible for this way of presenting content to the search engine. Most "rich snippets" can be coded into any web application design, and the major search engine providers have collectively created extensive documentation on how to implement them.
How to implement structured data?
Most popular content management systems create structured data automatically, according to a predefined scheme. This is usually a functionality available natively for a given engine or can be activated with a plugin. For example, when adding a blog post on the WordPress platform, we can expect the CMS to add structured data code specific to blog articles, causing rich results to be displayed. For these types of pages, this is usually information on publication date, author or category assignment.
Implementing structured data in an application written in "custom stack" can be done in several ways. The most popular and recommended by search engines is the JSON-LD ((JavaScript Object Notation for Linked Data) format. In a nutshell, this involves placing a properly prepared script, describing the components on the page, which will make it easier for the search engine robot to index the link and display the enriched data in search results.
Our offer
Web development
Find out moreMobile development
Find out moreE-commerce
Find out moreUX/UI Design
Find out moreOutsourcing
Find out moreRelated articles
Optimizing Ad Campaigns with Google Adwords and Google Trends
3 Apr 2023
Learn how to improve your ad campaigns with the help of Google Adwords and Google Trends. By using these tools, you can optimize your keywords, target audience, and ad content to maximize results and ROI. Stay ahead of the competition by leveraging the power of data-driven insights.
Best practices for SEO-Optimized Web Development
2 May 2024
In the vast frontier of the digital world, web performance plays a crucial role in enhancing user experience and promoting website visibility. This article addresses the best SEO-optimized web development practices to unlock your website’s full potential, bridging the gap between technical efficiency and optimal visibility on search engines.
The impact of Quality Assurance in Software Development
2 May 2024
Software development is an intricate process interwoven with numerous stages. Today, our focus shifts towards an indispensable aspect of this journey - Quality Assurance (QA). QA, often underrated, is the silent guardian enhancing software health, guaranteeing reliability, and increasing customer trust. Let's explore how QA plays a vital role in software development enhancement.
How to handle a website security breach: immediate actions and recovery
30 Apr 2024
A website security breach can be a devastating event for any business, large or small. It ushers in not only immediate damages, but also long term trust issues. This article explores about prompt response to such crisis, and strategic steps to recover and fortify digital assets against future threats.
Responsive vs Adaptive Design: A comparative analysis on the optimal approach
25 Apr 2024
In the world of web design, there are two main methodologies popularly adopted by developers: responsive and adaptive design. Each offering unique capabilities, they cater to users' diverse needs. In this article, we perform a detailed comparative analysis between these two design structures, extensively discussing their pros, cons, and determining the optimal approach depending on certain variables.
Shedding Light on Dark Mode: Key Considerations and Advantages when Adapting Websites
9 Apr 2024
The digital world is increasingly embracing dark mode, with many popular websites now offering this viewing alternative. User-centric and energy-efficient, dark mode has won the heart of night owls and aesthetics-lovers alike. In this article, we illuminate the keys to adapting websites for dark mode, and explore its compelling advantages.
Native vs. Cross-Platform Development: Which Approach is the Best?
8 Apr 2024
In the ever-evolving realm of application development, coming up with the consummate approach is quite ascendant. Developers face several dilemmas, one of them being whether to opt for Native or Cross-Platform Development. This article will conduct a comparative analysis, exploring the pros and cons, to compute the optimal approach.
Show all articles